Okay, so this is a posting about an imminent model casting that’s about to happen that you should all apply for. But it’s also about a company that’s very near and dear to my heart. I intern for them, but it’s because they are one of the few companies that align with the way I try to live my life, and I’m sharing this with you all because I think it’s important.
They’re called SmartGlamour. How do I love thee? I literally can’t count the ways, there are too many, but I’ll try to explain a bit here.
I’ve been posting quite a bit, both on Facebook and on IG, about their #ImFlattered campaign. You should definitely go check out the campaign here, here, and here (for starters) because not only is it THE TRUTH, it’s what SmartGlamour’s about, in a nutshell. The inspiration for the campaign was this: women and femininely-gendered people move about the world in such a way (due to the paradigm of the patriarchy that we all live in, regardless of zipcode) where our bodies are not our own. Or, well, they DEFINITELY are, but we are all taught that that’s not true. Therefore, folks like this are often fielding commentary all day long on their bodies and how much space they take up, how they should be clothed, etc, all the way from the most innocuous to the sometimes very violent. Even the most quotidien, well-meaning comments (“You shouldn’t show your stomach unless it’s flat,” “Don’t you think that dress is a little tight for your age?” etc) enforce a paradigm in which women’s and feminine folks’ bodies are not their own, and are objectified, scrutinized, and picked at. The word in question in this campaign, flatter, is supercharged with tons of body-negative baggage (ie. garbage and BS). Basically, the term flattering is often used as a synonym with thin (lots of other descriptors as well – basically anything that brings you closer to being the cultural ideal for a woman – a thin, white, able-bodied, young, hourglass, mainstreamly-beautiful DISAPPEARING WHISP OF A COLLAPSED STAR).
The campaign, #ImFlattered, is seeking to reclaim the idea of “flattering” by asserting that something is flattering on you if it makes you feel great about your body. Clothing can flatter you if you decide it does. It doesn’t need to make you look any different from the way you are to be flattering. All bodies are perfect exactly as they are. All bodies can wear any clothing regardless of size, ability, shape, race, etc. Clothing should not work for or against your body, clothing should “just clothe you,” in the words of Mallorie Dunn, SmartGlamour’s creator and designer.
….Aaaaaanyway, I got ahead of myself there. So, this casting! Here are the deets. It’s for SmartGlamour’s spring collection. To apply, you have to be available in NYC for an in-person casting (Jan 30th from 11AM-1PM), a photoshoot (Feb. 13th in the late morning), and a runway show (Feb. 19th in the evening). To quote Mallorie directly, “You do not need to have modeling experience – you do need to be confident and comfortable in front of a camera and also able to walk (assisted or not, in flats or heels) in our runway show. All shapes, sizes, heights, weights, ages (18+), styles, ethnicity, and identity! Again – we do not have any size or height or weight or shape restrictions. We promote body positivity and empowerment – the goal is to curate an accurate and diverse group! You will receive a custom made outfit as compensation. Our shoots and shows are fun, quick, and empowering – no shame zone.”
I will add something to this – SmartGlamour is about representing and supporting all bodies. We live in reality, we love it. This means we would like POC, super fat folks, non-hourglass folks, and trans/nonbinary/GNC folks to be represented. As long as you’re down with the clothes, we’re down with you modeling them. The link to apply is here. Also you can always check out SmartGlamour’s website and IG to get an idea of their style and mission.
Below are some shots from last year’s Spring photoshoot for you all to enjoy….